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ARToys. Tonique

  • Game mechanics
  • Product design
  • Design System
  • Admin & internal tools

Owned the design and evolution of the game mechanics and led the design team alongside development. Shipped five game mechanics to production inside the TMA, and designed a digital-goods marketplace built on TON.

Role

Lead Product designer | Part-time

Timeline

2024–2025

Results

+87.5%

DAU growth after the redesign

126 500

Sessions since the redesign

38 000

Unique players in the game mechanics

Primary project

Tonique App

Tonique app on iPhone

Monthly active users

97 850

people

Additional sessions fromthe game mechanics

+ 87 400

people

Tonique marketplace collection screen
Game CenterOnboardingNFT swapFriends

realized games

Smeshariki Run

Total players

8 357 people

realized games

LootBox

Total players

6 372 people

realized games

BLOCKS

Total players

5 948 people

realized games

The Egg Catcher

Total players

3 287 people